Strong Mid-Week Opening for “The Help”

So much for the backlash (see below post). The Help, the Civil Rights era comic drama adapted from the Kathryn Stockett novel of the same name, picked up more than $5.5 million at the box office on opening day, Wednesday.

The film, directed by Tate Taylor and starring Emma Stone, Octavia Spencer, and Viola Davis, has received generally positive reviews, with a few raves. It notched a 64 metascore at Metacritic, and a 73% Tomatometer rating at Rotten Tomatoes.

“Laughter, which is ladled on thick as gravy, proves to be the secret ingredient – turning what should be a feel-bad movie about those troubled times into a heart-warming surprise,” Betsy Sharkey wrote in the Los Angeles Times. Andrew O’Hehir, in his Salon review, said “The Help definitely worked on me as a consummate tear-jerker with a terrific cast, and it’s pretty much the summer’s only decent Hollywood drama.”